Creative Project Manager and Operations
Projects
01
Pirate Match
In 2022, we had the opportunity to develop an unconventional and entertaining idea. A completely fake 90-minute football game was live-streamed and could be accessed by those searching for pirate links to the game. We earned over 50 awards worldwide, including two Cannes Lions.
Cannes
Clio
LIA
El Ojo
Smarties
My role:
As Creative Project Manager, my responsibility was to connect the Technology, Media, SEO, and Design teams working on the website, live stream, and channel strategy. At the same time, the Creative and Production teams were developing the campaign and the fake game. The entire project took six months to realize and broadcast. I was constantly connecting these dots and keeping our schedule on track. Afterward, I shifted my focus to the commercial projection of the idea on our PR channels and subsequently submitted it to awards and magazines.
The biggest challenge of this action was the extremely tight deadline and aligning very distinct areas that were not accustomed to working together. I leveraged my extensive agency structural knowledge in this role, successfully connecting people and meeting deadlines.
02
Absurd Scoreboard
Amazon Prime Video was launching live football streaming in Brazil, and Snickers presented us with a task to use sponsorship with creative vignettes. We collaborated with Amazon for an innovative approach, leveraging the flexibility of this new technology. The simple action went viral on social media, surpassing expectations and providing the client with four times more brand mentions during the game than initially expected.
My role:
Initially, it was a routine task, but I recognized the opportunity and collaborated seamlessly with Amazon, Creatives, and Clients looking for better sponsorship use. As an operations coordinator, I improved briefings and fostered interdepartmental connections. Though a small case, it demonstrates the potential in everyday tasks, reinforcing the idea that there's always room to go the extra mile.
03
Hot Jobs
For years, I've observed the evolution of processes in advertising agencies, and today I believe we don't always need to stick to the same internal workflows. Implementing 'hot jobs' at Mirum was a defining moment, validating my belief. Our clients experienced engagement rates 600% to 1200% higher, transforming how the agency approaches social media trends and turning it into a profitable venture.
My role:
Working on various tasks, I had the opportunity to identify the potential for a new approach to developing Social Media briefings. Management agreed with my insight and granted me the free pass to organize this process from the client to the agency. Together with the Strategy, Content, Social Listening Team, Account Management, and the client, we developed a specific timeframe, roles, and responsibilities to be as fast as possible, offering our brands the opportunity to be closer to their clients in Social Trends.
The results were amazing; the clients were delighted, and the project grew within the agency, turning into a profitable venture.
It is important to highlight the courage of the agency in investing in innovation, as well as the engaged team that embraced the idea, the process, and delivered more to our clients.